Enviromental Factors Paper Essay Example | Topics and Well Written Essays - 500 words

Enviromental Factors Paper - Essay Example For Mazda, the most important factor in the current environment is technology since it directly impacts all aspects of the automobile industry. Technology can help a car go faster, be more fuel efficient, reduce the cost of production and even help the company sell more cars (Baki et. al, 2004). Since fuel prices are on the rise and the limited nature of natural resources will continually push the prices higher, being more fuel efficient is a key selling point for Mazda if they are able to get their message across to the customers (RBSC, 2006). Similarly, political and legal factors can also influence the marketing strategy of Mazda in the future as more governments push for cleaner running cars and more curbs on how much pollution can be created by an automobile (Baki et. al, 2004). Mazda may have to push hybrid cars or cars powered by alternative fuels such as hydrogen to the public. This would certainly change the marketing strategy of the company since instead of focusing on styling, comfort, or even the performance of the car, the company would have to focus on the technical aspects of the new engine and convince buyers that it is as good as (if not better than) conventional engines in all respects (Harbour, 2001). Technology also impacts Mazda’s marketing decisions in terms of how the message is to be delivered to the customer. For instance, Mazda participated in web based stories for some of their cars and used the process of viral marketing for the launch of a new car model. In both cases, the internet was used as a means for marketing and the technology was cutting edge since the company needed to have a fresh approach to traditional marketing (Mazda, 2005). In terms of social responsibility, the principles which are applicable to Mazda can easily be applied to the rest of the automobile industry since many of the cars produced by them are objects of