Proposal To Senior Management

Proposed marketing Plan for Glamcars .comWhat is Glamcars .comGlamcars .com is a web post consecrated to car hobbyist and fancier Aiming to make the site the one control shop for unsullied and vintage cars , spell matching vehicles , and any- archetype rides information . They provide strengthenerer to people in search for technical specialations for different cars as well as a food commercialise for buy and lead astray purposeCommunication ObjectivesTo introduce Glamcars .com to the diversified market (Not limiting to the quintessential net income marketTo elevate instant cognisance and information about the site and its objectivesTo bring about and arrive a solid image for Glamcars .comTo cause a hefty and lasting brand recallTarget MarketVintage car partisan , ages 16 up , includes people pauperizationing t o get specific info regarding the aforementioned articulation . Buyers and SellersAre exposed to various mediaIs looking for an all pilot film crossway specificationsLive in various and modern lifestylesConsiders work outQuality consciousBrand PositioningGlamcars .com is an original , multi service website aiming to promote information regarding classic and vintage cars , number matching vehicles , and all-original ridesThe Problems / Opportunities / tiny Issues Affecting the Brand Glamcars .comThere is a abundant range of choices in the World Wide Web oblation the same servicesSince the alliance is considered a start- up , advertising support budget is a concernThe market is in demand for much upbeat , original and easy-to-navigate site for such serviceThere is a great(p) need to create an attempt by which the ingathering provide stand out from the conversation clutter for it to achieve the craved brand positioning that will lead to a go against and lasting recall The need to throw a solid product image or ! characterMedia PlanTo drive a high furbish up full-media rivulet to create awareness for Glamcars .

com utilizing widely reached and circulated advertising vehiclesMedia mixBillboard- since the intend target market spends an average of 2-3 hours on the road outside advertising is a great tool . By set off the first derivative features of Glamcars .com compared to other sites in less than 32 garner presently hitting its selling points . Powerful and smart tagline will sidle up curiosity and recallRadio will be used for the campaign to strategically hit target market as a partner in crime tool for outdoor adsP rint for added information and consumer s brief awareness regarding the product . Also aids word of mouth strategyInternet Ads in effect(p) employ of copies and taglines that advocates recall , will help the product amaze its purposeDirect Marketing ApproachBy creating an image of personalised you-are-involved with this cool project chemical multitude , the proposed approach imbibes mass collaboration and special partnership with the computer address . It will instigate word of mouth strategy that includes literal people perceiving and spreading how cool and original the site isEstimated budget SummaryBelow shows a ballpark figure of the costs to come up with the proposed media planProductionBillboard / outdoor Advertising costs Cost is based on size . Number of cars per day /week /month North-facing...If you necessity to get a full essay, order it on our website: BestEssayCheap.com

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